Cookie Policy

Last updated: January 2026

1. Introduction

This Cookie Policy explains how Sterne Cars Excellence AG ("we", "us", "our") uses cookies and similar tracking technologies on our website. This policy should be read alongside our Privacy Policy, which provides more detail on how we handle your personal data.

2. What Are Cookies

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently, to provide reporting information, and to enable certain functionality. Cookies can be "persistent" (stored until you or the website deletes them) or "session" (deleted when you close your browser).

3. How We Use Cookies

We use cookies for the following purposes:

  • Essential functionality: To operate and maintain our website
  • Analytics: To understand how visitors use our website (with your consent)
  • Marketing: To measure advertising effectiveness (with your consent)

4. Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They cannot be disabled.

Cookie Purpose Duration
sterne_cookie_consent Stores your cookie consent preferences 1 year

Analytics Cookies

These cookies help us understand how visitors interact with our website. They are only activated with your consent.

Cookie Purpose Duration
_ga Google Analytics — distinguishes unique visitors 2 years
_ga_* (Google Analytics) Maintains session state 2 years
_gcl_au Google Ads — conversion linker 3 months

Marketing Cookies

These cookies are used for advertising and measuring ad effectiveness. They are only activated with your consent.

Cookie Purpose Duration
_fbp Meta/Facebook Pixel — advertising effectiveness 3 months
fr Facebook — ad targeting and delivery 3 months

5. Third-Party Cookies

Some cookies are set by third-party services that appear on our pages. We do not control these cookies and recommend you review the privacy policies of these third parties:

6. Managing Your Cookie Preferences

You can manage your cookie preferences in the following ways:

  • Cookie Settings: Click "Cookie Settings" in our website footer to open the cookie preference panel at any time
  • Browser settings: Most browsers allow you to control cookies through their settings. Visit your browser's help pages for more information
  • Opt-out links: You can opt out of Google Analytics at google.com/analytics/optout and Facebook at facebook.com/ads/preferences

Please note that disabling certain cookies may affect the functionality of our website.

7. Cookie Duration

Cookie durations vary. Session cookies are deleted when you close your browser. Persistent cookies remain until they expire or you delete them. You can clear cookies at any time through your browser settings.

8. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal, regulatory, or operational reasons. We will update the "Last updated" date at the top of this page.

9. Contact Us

If you have any questions about our use of cookies, please contact us:

Sterne Cars Excellence AG
Ruessenstrasse 12, 6340 Baar, Switzerland
Email: sternecars@gmail.com
Phone: +41 79 377 77 11